What is Connect?
CUR8's Connect is a complete email marketing tool and an easy, cost-effective way to manage all your communications in one place. Since Connect is built right into your existing account, your past attendees are already loaded and ready to receive your updates. You never have to worry about exporting contact lists to a third-party site again.
You can also grow your audience by adding Subscribers. This feature lets you upload outside contacts, like a shared CSV file from a partner organization, so you can engage people who have not purchased tickets yet.
With a flexible pay-as-you-go model and a library of ready-to-use templates, Connect takes the heavy lifting out of marketing. It is designed to save you time, keep your communication organized, and make every email you send highly effective. (And do not worry, recipients can easily opt out at any time.)
What is an Engagement?
In CUR8, an Engagement is a targeted marketing email. It is your direct line to your audience when you want to:
Announce a new season or upcoming show.
Share your program's updates.
Drive support for a fundraiser.
Promote upcoming auditions.
Anything important you need your community to know.
Email marketing is a high-impact, budget-friendly way to reach your community. CUR8 provides the tools to design professional messages for all your communication needs, letting you create and send a new Engagement in just four simple steps.
Where is CUR8 Connect?
To access CUR8 Connect:
- At the top, in Main Menu choose Manage.
- Select CUR8 Connect.
- If you are connected to multiple organizations, choose the organization you want to create a marketing engagement for. You'll be directed to the Connect Dashboard.
- Please Note: Engagements can only be sent to one organization's attendees and participants at a time, even if you are an admin for multiple organizations.
What is the Connect Dashboard?
The Connect Dashboard is your home base for email marketing. It offers a clear snapshot of your email statistics while keeping your drafted, scheduled, and sent Engagements perfectly organized. From this central hub, you can create new engagements, design custom layouts in the Template Manager (or use ours!), organize your Subscribers, and manage your tracking tokens.
What is Token URL Tracking?
Token URL tracking is a powerful feature that allows you to see exactly how your audience interacts with the links inside your marketing engagements. It goes beyond just "did they open the email?" By attaching a unique "token" (a small piece of tracking code) to your web links, you can monitor clicks and track attendee behavior after they leave the email.
Using Token URL Tracking is a game-changer for growing your program because it allows you to:
Measure Success: Track exactly which engagements are driving ticket sales, donations, and more.
Understand Your Audience: See which buttons and links get the most clicks, helping you learn what content your community actually cares about and what catches their eye within an email.
Optimize Future Outreach: Take the guesswork out of your marketing. By knowing what works and what doesn't, you can refine your approach to engagements for even better results next time.
For advanced tracking: you can set up multiple tokens that all lead to the exact same site. For example, if you want everyone to land on a specific ticketing page, you can use one tracking token for a link in your email, one token for Facebook, and another token for a downloadable QR code on your printed posters. All three go to the same URL. This shows you exactly where your ticket buyers are coming from.
And best of all, creating and managing tokens is incredibly easy.
How much does it cost to use CUR8 Connect?
- CUR8 Connect operates on a pay-as-you-go model. There are no subscription fees.
- There is no limit on the number of subscribers an organization can maintain an infinite subscriber base without additional charges.
- We do not charge to store your marketing list.
- We use CUR8 Credits for the sending of Email Engagements
- 1 CUR8 Credit = 1 Engagement.
- Organizations can offset marketing email costs by passing CUR8 credit fees on to attendees when selling tickets.
What are CUR8 Credits, and How Do They Work?
CUR8 credits are required to send marketing emails.
- To review and purchase CUR8 credits:
- Navigate to Accounting, then CUR8 Credits.
- You can also purchase CUR8 Credits when sending a new Engagement.
- Earn 20 credits per ticket sold when CUR8 credits are attached to a ticket.
Who can access Connect?
Connect is only available to Admins of an organization. Project Creators, Project Managers, and Ticketing Managers do not have access to CUR8 Connect.
New to Marketing Emails?
Awesome! We've got you. We know that diving into email marketing can feel overwhelming, but we are here to make it as easy as possible.
- Our platform offers several options for using and customizing pre-existing templates, so you can get started quickly and with confidence.
- Need help? Whether you need a hand with an email you’re working on or want more details about how something works, we’re just a call or live chat away. We’re always ready to help!
Ready to Learn More About Connect
- Learn about the Connect Dashboard
- How to Create a New Engagement
- Can an Engagement be scheduled to send?
- Understanding the Content Builder
- Learn about the Template Manager
- Analytics and Engagement Statistics